Do any of these people sound like you?
“I want to be successful selling doTERRA online, but I’ve posted on Facebook a few times and no one ever responds.”
“I post on Facebook all the time on my personal page. Annoying? No. . . It’s totally not annoying to my followers. My mom totally doesn’t think about unfollowing me every day.”
“I’ve ran out of family and friends and don’t know how to find new people to talk to.”
“I just don’t even know where to start selling doTERRA online.”
“I finally found someone interested in doTERRA and gave them my standard doTERRA website link but then never heard anything.”
If any of the above people sound like you, you need to keep reading this article. You need to seriously consider setting up your own doTERRA WordPress blog.
Please note that this is step #6 in my FREE How to Be Successful Selling doTERRA Online Training. Click here to see the complete training and make sure you’ve already completed steps 1-5.
Have you seen where the link for your free doTERRA website goes to? It just goes to a super-generic doTERRA branded website and looks pretty much the same for everyone. Sure, you can write a brief introduction on it and put your photo and there are a few videos and recipes. But is that enough to convince a person to sign up for doTERRA? It won’t convince anyone I know so that referral you worked so hard to get leaves. Never to come back.
Or Facebook. People can’t search on Google or Pinterest and find you on Facebook. You can’t organize Facebook. You have to keep posting on Facebook. You can’t create a beautiful landing page on Facebook complete with videos, graphics and customize the look and feel just how you like it.
But, what if you have your own, unique doTERRA blog? What if this blog is affordable and I teach you step by step how to set it up? On this awesome blog, your prospective customers read all about what essential oils are, how they would benefit them, how they’ve helped you and all sorts of other great things about essential oils. They are thinking, hey, these sound pretty good. Then, you send them to your generic doTERRA website to sign up.
Or maybe they don’t want to sign up right away, so they sign up for your mailing list or follow you on Facebook, Pinterest or Instagram. Better yet, instead of you having to find people yourself, people start finding you themselves through Google, Facebook, Pinterest or Instagram.
How Will People Find My Blog?
First of all, with a standard doTERRA site, the only way someone will find you is if you send them your link directly. However, with a blog, complete strangers can easily find you. They can find you on Google, Pinterest, Facebook, Instagram, etc. You can reach a much wider audience than just your Facebook friends.
Then let’s compare just one page from your standard doTERRA website to mine. Here’s the standard doTERRA website for lemon. It has a little bit of information about it and a link to buy it at retail cost. That’s it.
Compare that to my blog page for lemon.Can you see a huge difference? My blog has a link to buy it, an option to upgrade and sign up instead, links to share on social media, graphics to share on social media, a way more in depth, compliant product description, usage directions, links to other products I talk about, tons of recipes, videos, blends and graphics. All of these I can share on social media on my business pages, others can share on social media or people can find me on Google because of them.
Then if the person is interested in learning more, they can email me, sign up for my mailing list or sign up.
Does that help you see why it’s so much easier for people to find you with a blog? (and did you also notice that almost all the content on my lemon page is from doTERRA corporate in some form or another?)
Freedom & Flexibility
With your own self-hosted WordPress blog you are free to do what you want. There are other options for doTERRA websites out there, besides the free one doTERRA gives you. I’ve looked at them all, but what they are all lacking is freedom. They are all wrapped in a tiny, little box and are all easy and integrated with fancy tools, but they don’t give you the freedom to do what you want with them.
With your own blog, you have the freedom to do whatever you want with it. You can change the look and feel of it anytime you want, you get to choose what email provider you want, what font, what logo, the layout, basically anything you want. There are literally thousands of WordPress plugins out there to turn your blog into pretty much anything you want.
I highly recommend you blog about more than just doTERRA on your blog. I recommend you also pick another niche on a completely different subject that would attract the kind of readers that may eventually be attracted to doTERRA.
Other diversification ideas I will introduce you to that you may want to consider include:
- Ad income – Did you know you can get paid just for people reading your blog, even if they don’t click on anything or buy anything? This is how most blogs earn a lot of their money. There is significant ad income potential out there. Like earning a full-time living potential.
- Affiliates – Earn money by telling people about products you use and love and using a special link that doesn’t cost your readers any more money, or maybe even gives them a discount. When they use the code, you get a little money. Every click can add up.
- Handmade items – Maybe you already make products with doTERRA ingredients in them either for yourself or to sell. If so, why not use your blog to advertise your Etsy shop and increase that side of your business?
Diversification is very important in blogging to minimize risk and maximize profits. It’s much easier to make a little bit of money several times than to make a lot of money one way. Plus, it’s a lot less risky. It helps minimize ups and downs.
Take me, for example. I started my blog My Natural Family as a healthy blog where I talked about health topics, mostly about doTERRA. But I knew I needed something to bring more readers to my site, so I added all sorts of healthy recipes to my blog. The recipes did really well and I was successful selling doTERRA online. Fast forward a few years. The FDA gave me three days to take all doTERRA content off my site.
If my blog was only about doTERRA, I would have been almost completely out of business. Instead, I was sad I lost one revenue stream but spent the extra time getting the recipe side of my blog even bigger. That blog eventually got so large and diverse that I split it into four different food blogs with more niche topics. Then after a year, doTERRA said I could add doTERRA back to my blog, but this time I decided to do my doTERRA blog just as a doTERRA blog, mostly targeted at current Wellness Advocates and making more money from ads than from signing people up.
What started as just a way to get a few doTERRA sign-ups has turned in to a full-time income for me.
Now that’s a story of freedom, flexibility and diversification. . .
Here several other examples of other WordPress blogs that have done really well and are very popular, so you can see this has worked not just for me and to give you some idea of what your site could look like and be about and what I will be teaching you to do:
She is a really good example of her main blog being about Paleo recipes, then adding doTERRA to her blog and having explosive growth. So she makes MAJOR money from ads, affiliate income and doTERRA. You can read some of her story here – https://thepaleomama.com/work-with-me/
Her main blog is about homesteading and she converts many of those readers into doTERRA buyers and you can read about some of it here – http://www.theprairiehomestead.com/come-work-with-me
Their main focus is an online store, but over the years they have added a lot of other things to their website. I don’t think they have a WordPress blog, but year after year they are top enrollers – http://www.do-essential-oils.com/en
She was one of the top enrollers in 2017 – https://deliciouslyorganic.net/
Another top enroller for 2017 with a very active Facebook page – https://essentialoilmejen.com/
A good example of a simple site mostly just about doTERRA with a really good Facebook page – https://healinginourhomes.com/
Please let me know if you know of other good examples and we’ll keep them here as a resource.
Become A doTERRA Certified Site
Once your doTERRA blog is up and running, you can apply to get a doTERRA certified badge on your site. It comes with these privileges:
- You are able to use doTERRA trademarks in any way you would like on your site. This means you are able to include pictures of the oils, talk about our trademarked blends using their name rather than a generic name, and help people know which brand you love and trust the most.
- You can share your mydoterra link on your website which helps build your team and give them a friend to learn and grow from.
- The Certified seal on your site also gives you the ability to link to your Facebook and Instagram pages so that all of your online presence is linked and easy for your followers to find.
- Having the seal also gives you permission to post videos to YouTube or Vimeo discussing the benefits of the oils, as long as it’s compliant, of course.
- Being in the program puts you on the Weekly Drops of Wisdom email list from doTERRA with ideas to help you be able to boost your content in a compliant way.
Now that I hopefully have you wanting to start your own doTERRA blog, the next step is to figure out what your blog is going to be about and what you’re going to call your blog. Click here to read step #7 – How to Choose A Blog Name for Your Own doTERRA Blog