I noticed a HUGE increase in traffic once I really started joining group boards. We’re talking about a couple hundred thousand hits per month. Group boards simply start as a board for one person, who then invites people to pin to the board with them.
Why Have Group Boards?
You want to have group boards because whenever someone that’s a contributor to your board has someone “Follow All” their boards, you get a new follower on that board, which increases your total Pinterest follower count. Also, by having others pin to your board, it gets the board out there more and the board can grow quickly simply because of volume.
To get people to join your group boards, post the rules and how you want people to request to join, such as emailing you, in the board description.
After a while, if you have a good board, you won’t have a problem getting people to want to join your board. They will find it organically and ask to join. You may have to start being picky at some point so you don’t overwhelm your followers with 200 pins a day.
Your board will grow faster organically without much more work on your part. Since there will be a lot more pins going out each day, it gets more visibility for your board and your board will grow faster than it would have if it wasn’t a group board.
Why Join Group Boards?
When you join a group board, your follower numbers don’t go up like they do when it’s your own board but the advantage of joining group boards is that you have a whole new audience to share your pins with. By joining lots of group boards, I about doubled my traffic to my blog when I first started doing it.
How Do You Find Good Group Boards?
You can join these facebook groups and find people who want to join your board and/or group boards to join:
https://www.facebook.com/groups/inspiredbloggersnetwork/ (there is a document in the Files section)
You can find good ones to join by going to pingroupie.com. Here you enter keywords for boards you are trying to find and it gives you all the stats and you can decide what boards to join. The main thing I look for on the boards is how many repins each pin is getting, on average.
And consider the ratio of followers vs. repins because some of the boards may be smaller but have a higher repin ratio because the followers are interested in that content and because of that, the board will grow fast. Lots of the really big really boards have so many contributors, pins and followers that it’s just overwhelming to the followers and there aren’t very many repins. I think the “sweet spot” are the medium-sized boards.
Once you find a good group board, look at the board description. Sometimes there are instructions there to join. You always need to follow the board first before wanting to be added and it works best if you send them your Pinterest email, not your profile name and/or url. If there aren’t instructions, either #1 comment on a pin that the owner of the board pinned (the owner of the board is the pinner on the far left) and tell them you like the board, follow it and would like to be considered to be added to the board and give them your profile url and Pinterest email.
#2 – Sometimes this is more work but because some of the larger boards get sooo many comments on their pins, they either turn off their comments or take six months to read your comment so I think it’s best to try and find their email. You can do this by clicking on the owner’s profile (far left) and seeing if they have a website in their profile description. If they do, click on their website and you can usually find their email or a contact form on the website.
If you can’t find that, see if you can find them on facebook and send them a message. I have a much higher rate of people accepting me when I directly email them. Besides, sometimes #1 can be a huge pain because you have to scroll down for like 10 minutes before you find a pin that the group board owner actually did.
Weeding Out Group Boards
Some group boards are definitely better than others. The larger your Pinterest following, the more you can afford to be picky. If you are like me and one pin goes to 30 group boards, you don’t want to be on a bunch of low-quality boards. You can use services such as Tailwind to help you know which boards aren’t performing very well. I periodically go through and un-join group boards that aren’t doing well so I don’t waste my time and pins.
Group Board Rules
Don’t spam group boards. They are kind enough to let you pin to their followers. Don’t pin too often or use pins that don’t fit the board. Use a Pinterest scheduler so you don’t pin a bunch all at once. Don’t invite others to the board.
Personally, I watch my group boards and delete people who pin too much all at once or pin the same things over and over. I would say to try to keep it under 3 pins a day as a good general rule, unless their rules are different. I got kicked off the best group board I was on and I assume it’s because I pinned there too much. So be a good member.
Another rule is to pin to the group board. I know this sounds obvious, but so many people on my group boards never or very rarely pin to them. They are missing out on a HUGE opportunity.
Do you already do group boards? Do you think it’s worth your time to find good ones and take the extra time to pin to them?